Off the top of your head you could probably name 10 to 20 perfumes, at least. And of those maybe half are celebrity perfumes, right? Now a days celebrities are all about their signature scent or scents. Jennifer Lopez has several, so does Mariah Carey, Sarah Jessica Parker, Britney Spears (hers is a top seller), Beyonce, Celine Dior, Cher, Carlos Santana, Jessica Simpson…do I need to keep going? And of course Paris Hilton, the queen of branding. Last night was the Fifi Awards, which is an annual event held by the Fragrance Foundation and honors creative excellence and achievement in the fragrance/perfume industry. Well which of our esteemed celebs do you think won the Fifi for Female Celebrity Fragrance of the Year??? If you guessed Paris Hilton you win! Paris picked up the Fifi (Is that what the official award is called???) and sparkled in a hot pink satin (of course, Paris in pink) Georges Chakra Couture dress. Bravo!
