We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
DEFINITIONS
Ad Delivery and Reporting – Ad Delivery and Reporting includes: (1) providing a specific
advertisement based on a particular type of browser or time of day; (2) statistical reporting in
connection with the activity on a Web site; (3) tracking the number of ads served on a particular day to
a particular Web site; and (4) other non-OPM uses. Data used for Ad Delivery and Reporting can
include: type of browser, operating system, domain name, day and time of visit, page(s) visited and
search term (if any) and other data (not including the use of clickstream data across Web sites for
OPM) that is not used to identify, contact or locate an individual.
Non-Personally Identifiable Information (Non-PII) – Non-PII used for OPM by network advertisers is
not linked to a particular person and is typically compiled from click stream information compiled as a
browser moves among different Web sites (or a single Web site) serviced by a particular network
advertiser or from information provided by third parties (so long as that information is not personally
identifiable to the network advertiser).
Online Preference Marketing (OPM) – OPM is a process used by network advertisers whereby data is typically collected over time and across Web pages to determine or predict consumer characteristics or preferences for use in ad delivery on the Web. The OPM process can use non-personally identifiable information or a combination of personally identifiable information and non-personally identifiable information. OPM does not refer to the use of data by network advertisers for Ad Delivery and Reporting. OPM excludes the use of data provided by a Web site or advertiser directly to the network advertiser and used by that network advertiser for Internet advertising solely on behalf of such Web site or advertiser.
Personally Identifiable Information (PII) – PII is data used to identify, contact or locate a person, including name, address, telephone number, or E-mail address.
Services – A network advertiser “services” a Web site when it collects Non-PII or PII data from that Web-site for the purposes of OPM.
Web – The Web is actually just one service on the Internet. It is a collection of graphical hyper-linked documents made publicly available on computers (or Web servers) around the world. The information on these servers can be viewed or accessed with a browser.
